The general theme or argument that the two authors make is that if you want to be a successful person in the day and age of social media then you need to follow their rules on making your content attractive enough for others to follow you and for them to want more of you.
The book connected with ENC 3003 by talking about what social media can do for someone's success in not only showcasing a product but also themselves. It also enhances the idea of new age ideas that come from being connected to people online and mass communication to an audience that listens to people they follow on social media.
An exercise I would create based off this book would be about how to start a successful and dominant social media profile. It would involve the major steps that are throughout the book on how to optimize your profile, how to make content for a wanting audience, how to respond to your followers' comments, and how to get more followers.
The biggest surprise I found while reading this book was the content curation section. So instead of creating your own content just go to a more popular or higher quality social media profile and then summarize their content.onto your page.
Hey Zac, the book you read sounds really interesting and very relevant to what we are exploring in class. Social media is the key to getting the word out there and ultimately, success in your business. The exercise you came up with would be super helpful in my opinion because of the importance of social media in businesses today. Great work on this post!
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