Me
I am a Geography major with a focus in Geographical Information Systems. I have skills in basic engineering and coding out into experience with a coding internship and building robots. My aspirations are to use GIS in correlation with hardware to make new opportunities in not only geography but in other areas as well. If I started this business, it would make a great introductory for me in the information systems and prepare me for other companies that deal with geographical technologies.
What I am offering to customers
My product is a hardware device that is small enough to be on a key-chain, fit in a wallet or place in a belonging that reminds you where they last were and when you are about to leave them behind. This product will make it so no one will ever lose their keys or wallet again, with just having to look at their phone with the app that comes along with the hardware device. The app will show you the last place your keys or wallet was and send you a notification when leaving without either one.
Who am I offering this product to
The people who I am making this product for are the people who are forgetful or lazy about the management of their keys and wallet. These people don’t feel like keeping track of their things and would want an easier way to know where their belongings are at anytime they need to know.
Why they care
They care about my product because personal belongings especially keys and a wallet are things we need for everyday activities from driving, riding the bus, or paying for food. Most people who need their belongings are in a hurry and have to look for them in a rush before they leave their home and it causes people to be late.
Who are my core competencies
My main competitor would be the company tile who shares most of my idea; however, theirs does not notify you when you have gone away from your belongings reminding you to not forget them.
These five elements fit together with my background and future in coding hardware with this company that will make geographical readings that then interpreted for the user to know where their keys and wallet were last. People need this kind product because we are selling to humans who are forgetful and not perfect. This device helps in small aspect of finding lost things and notifies the user before they ever lose said items. The only weaker aspect of my company compared to tile is that I did not think of a community to help with lost and found because I was thinking of this as a more personal product.
Feedback Memo
I did not receive feedback on my original idea napkin post so I changed two things that I thought needed improvement. I first improved the "what I am offering" section by changing the wording of how it is designed. Secondly, I i made it more clear on why my customers care about my product in the "why they care" section.
Hey Zac! I always thought your idea was great, but now that I see you have a background in coding and you're a geography major, this is so perfect for you. I have heard of the company Tile, but I think the fact that your product would send out a notification when you are away from your belongings really sets you apart from them. By the time most people realize they forgot something, they're already so far away from home, and your product fixes that issue completely. These elements fit together so perfectly because of all your previous knowledge that would allow you to be successful in creating this. I can't wait to see these in stores!
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