15A – Figuring Out Buyer Behavior No. 2

My segment is made up of people who are unorganized and forgetful with their belongings but can also understand a tracking app. The age to fit this would be young adults to middle aged people (18-50).

The three people I interviewed: 20-year-old male, 21-year-old female, 18-year-old male

All three interviewees talk about how the price is the most important aspect of alternatives to this type of product. However, the older people thought that buying the more expensive alternatives would be the best solution and the youngest would rather a cheaper product. For the 21-year-old and 20-year-old, quality was needed to buy an expensive alternative while the 19-year-old said they would only buy cheaper ones, so the quality didn’t need to be the best. 21-year-old and the 18-year-old were very keen on having the product look nice and a style they want since it will always be with them or something they will always have when out.

All three buys mostly online and have things shipped to them but if they find it is in stores will take the time to go get it locally. Most of them don’t carry cash and only the 20-year-old would pay for a moderately priced product with cash for security reasons.

When the 20 and 21-year-old interviewees try and buy products they first think if they need it. They then try to estimate whether the product will be worth the cost in how much the product will help their lives. The 18-year-old doesn’t really think that way, he only thinks about if he can afford the product and still buy other things he wanted while shopping. Once they buy products they say that if they use the product the intended amount of time or more then they feel as if the buy was a good idea. As well, they all said if they very rarely or never use the product then it was a bad idea to purchase that said product in the first place.

This segment would like a quality object and a slightly lower quality version for a cheaper but still have style so that when out in public it will look good for the person using it and my company for advertisement. Most will buy electronically online and want it shipped but if they see it in a store they would buy it. If they use the product the amount of times for the intended usage and it helps their quality of life, then they would feel it was a good idea to buy the said product.