18A – Create a Customer Avatar

My customer avatar is a college male student who loves to go out at night to hangout with friends. My customer avatar’s hobbies would probably be video games, participating in their school club, going out with their friends, and watching Netflix. They would tend to drive either young adult styled car like a sports car like a mustang. With their car being neutral colors like black or blue. They do not have children. Their favorite book would be 1984 by George Orwell and their favorite politician is Bernie Sanders. They would feel as old as a college student or still feel like they are transitioning to college age.

I am a male student in college and I feel as if I am college age. All the hobbies I gave to my avatar are like the ones I have. I do not drive a mustang, I have a jeep, but it is colored blue like my customer avatar. I do not have children and my favorite book is Astrophysics for People in a Hurry by Neil deGrasse Tyson. I do not have a favorite politician as right now the popular ones are too one sided on most issues. I feel as though these connections are not coincident since when I was coming up with my idea I was thinking of something that would better help me in my day to day life.